Growth Partner for founder-led brands
I run the marketing behind the scenes, connecting your email, funnel, social, and campaigns into one growth engine, all in your voice, while you stay focused on the work only you can do.
Email. Funnels. Social. Campaigns. All connected. All in your voice.
let's be honest for a second
You've built something real. Your offer works. Your clients get results. You've got an audience, ideas, maybe even a team.
But your marketing? Your social is doing its own thing. Your email is doing another. Your ads are running in a different direction. Your funnel isn't carrying people forward. Everybody's busy, and nobody is actually owning the whole thing.
And those gaps are costing you leads, money, and momentum every single month. Because you're still the one trying to decide what to say, what to fix, what's coming next, and how all the pieces are supposed to connect.
That's not the work you built your business to do.
And that? That was never your genius. It's mine.
take these, they are free
Three diagnostics I actually run on paying clients. No call required, no pitch attached. Take the one that matches what is bothering you right now.
Does your writing still sound like you?
The Voice Check is the exact filter I run every piece through before it goes out in a client name. Ten signs your words went quiet, and the precise change that fixes each one.
Run the Voice Check →THE HONEST NUMBERWhat your messaging is costing you
The Revenue Messaging Gap Analyzer gives you a Sameness Score and the money your messaging leaks in a year. A figure, not a feeling.
Get my number →THE DIAGNOSTICYou have the team. So why is it still all on you?
The Growth Gap names what you actually need next, who you need for it, and who really closes it. Including the times that person is not me.
Find my gap →Each one comes back with a written verdict from me, not an automated score.
here's how I work
You stay out front, doing the work only you can do. I stay behind the scenes, making sure the marketing actually moves.
I run the marketing operation, connect the pieces, spot what's coming, fix what's broken, and keep the whole thing moving. You edit. You approve. You tell me what sounds like you. Then you get back to your genius.
You carry the business. I carry the marketing.
and this is why it's mine to own
I've written the copy (you can see that work at joybrian.co.uk). I've built the funnels. I've watched ads go live with real money behind them and seen what people actually click. I've led marketing, and I've led teams. I've been the Chief Marketing Officer owning the operation and the Chief Operating Officer running everything underneath it.
So I've seen what happens when the strategy, the message, and the execution finally talk to each other. And I've seen what happens when they don't. That's the difference I bring, and through all of it, your brand still sounds like you. Fully you. That never changes.
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open rate on a reactivation email
0
downloads in the first week
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registrations for one event
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return on one campaign
what "as one" actually means
Email talks to the funnel. The funnel knows what the campaign is doing. Social leads somewhere. Your paid traffic meets the same message. Your voice stays consistent. And I'm watching the whole thing.
now picture the after
Someone finds you. They click. The message makes sense. The email sounds like you. The funnel knows what comes next. The offer feels like the obvious step. Your team knows what they're doing.
And you're not sitting in the middle of all of it trying to make everyone move. One engine. One direction. Your voice.
One runs on you. The other runs for you.
real work, real receipts
81% open. 51% click.
Robyn's list had gone cold. I came in, reactivated it, and built her email system from the ground up. The first email pulled an 81% open rate and a 51% click rate. The follow-ups keep landing between 40 and 60%. She reads every email I write, edits, approves, and tells me she's in love with the message at first glance.
500+ in a week.
Caelan came needing copy. We built the funnel around it. A lead magnet drove 500+ downloads in the first week and booked so many calls he had to pause the ad. He came for words. He left with a system that outpaced his own capacity.
And the numbers keep climbing.
in my clients' own words
That's the bar. Your voice is the asset. I protect it, and I make it convert.
choose your fit
The growth engine
$6,500/mo
You need someone to own the engine.
I run the strategy, email, funnel, campaigns, social direction, leak fixes, and ongoing optimisation. Everything connects. Everything sounds like you.
Best for founders who have the business and the audience, but don't want to carry the marketing anymore.
Add-ons: website copy from $2,500 / launch copy from $5,000 / funnels priced to scope.
The full marketing engine
$10,000/mo
You've got the team. You need someone to connect it.
Everything in Tier 1, and I own the whole marketing operation and direct the people inside it: media buyer, designer, editor, VA, whoever's involved. One plan. One direction. One person accountable for making it move. Website copy and launch plans are built in.
Best for established brands with multiple offers and an existing team.
You don't manage me. You don't chase me. You don't have to turn every idea into a brief. You tell me what feels like you. You review. You approve. I carry the engine. That's the trade.
A clean 60 to 90 day window
No long lock-in. Ninety days is the honest runway for a real engine to show what it can do.
Only two partners at a time
Owning a marketing engine properly means I cannot do it for everyone. When the roster is full, it is full.
Founding rate, held for you
I am holding this rate for the next few partners in this model. Lock it in now and it is the rate you keep.
want the full picture?
Every offer broken down in detail, from a single VIP day to the full growth partnership, so you can see which one fits where you are.
I'm not here to replace them. I'm here to connect them. Most teams aren't failing at their individual jobs, they're all moving in different directions with nobody owning how it fits together. That's the part I own. Every business owner is trying to become less accessible in their own business, and you cannot get there while you're the one briefing the designer, chasing the media buyer and hand holding every freelancer on the team. I take that seat. You stop overseeing the marketing, and it still moves as one thing behind you.
You work directly with me. Not an account manager, not juniors you never asked for. Me, in your corner. When the work needs a specialist I don't cover, I bring one in from my network and direct them. There's a bigger picture too. Presley and I run a full agency, Vertex Strategix, covering everything from the first traffic source to the last point of contact with your customer. So you get both: one person who knows your brand properly, and a full agency behind her when you need it. See Vertex Strategix.
The plan, the messaging, the emails, the campaigns, the funnel, and the people producing them. I decide what runs, when it runs and in what order, then I build it or direct whoever does. Your side stays small on purpose. Edit, approve, review.
Most people who come to me have been. That's why there's no long lock-in. We work in a clean 60 to 90 day window so you can see it actually working before anything is locked, and I only take two partners at a time.
Yes, and it's a strategy question before it's an ads question. First we fix what happens when someone does land, because paying to send traffic to a leaking offer only costs you more. Then we choose your traffic source. If that's paid, Vertex Strategix runs Meta, Google and TikTok, and I stay on the messaging and creative strategy driving it.
Not for this part. AI can't decide what runs next, in what order, or why. It can't look at your funnel and tell you which step is losing people. It can't brief your designer, direct your media buyer, or hold five people to one plan. That is the actual job. And on the writing side, AI with nobody expert running it is why brands now look and read like every other brand in the feed. I use it daily. I lead it, it never leads me, and it never goes near the part that has to sound like you.
let's talk
Bring me the messy version. Tell me what's working, what's disconnected, what's driving you mad, and what's sitting on your "we'll get to it" list. We'll look at the leaks, the opportunities, and whether I'm the right person to own the engine with you.
I only take two partners at a time, and I'm holding the founding rate for the next few. If that's you, let's find out.